Case Study: SUALATI.COM
Services Provided:
SEO Optimization
Backlink Network Development
If you’re curious about how a family-run webshop manages to thrive through organic channels, read our case study. Many webshop owners believe they need to utilise every marketing channel to generate sales.
Sualati sells construction tools through its webshop, catering to both hobbyists and professionals. They have been successfully operating in the market for decades. With prior experience and an understanding of the advantages of organic SEO, they had already established trust in digital marketing. This is where our story begins.
Project Background
In spring 2021, we began our collaboration.
At that time, their site averaged 800–1100 daily visitors. Most visitors purchased hobby-related products, which had lower profit margins. Our task was to adjust the target audience and visitor composition to increase daily traffic, focusing solely on organic channels.
By early 2023, daily visitors exceeded 2000–2200. Read on to see the strategic steps that made this possible.
Key Metrics Achieved:
Backlinks: 80
SEO Content Pieces: 50
Average Daily Visitors: 2,500
Initial Challenges
SEO Limitations
The site had undergone some technical SEO improvements, but lacked on-page SEO and a strong backlink network (off-site SEO). This incomplete implementation led to poor search engine rankings.
Webshop Management
Over 30,000 products were listed. Items not purchased by visitors were removed, which negatively affected Google indexing. Most visitors primarily bought hobby tools, which did not maximise profit.
Indexing Issues
High-priced items that did not sell were removed from the webshop database, reducing overall SEO performance.
Action Plan
As Sualati’s online profitability was key to their growth in Serbia, improving search engine visibility was critical.
SEO Optimization
We conducted a comprehensive site audit using SEMrush, Ahrefs, and Screaming Frog, identifying and fixing site issues over several months. We focused on categories including professional tools that had poor Google rankings, aiming to bring them to the first page.
Backlink Network Development
SEO improvements take time, so we also built a network of high-quality backlinks, targeting professional tools and securing links from niche-relevant sites. This accelerated the path toward first-page rankings.
Results Achieved
Organic traffic increased to 2000–2200 daily visitors.
The audience composition shifted, with higher profitability from professional tools.
Over 10 key terms now rank on the first page of Google.
The site’s audience and the company’s profit have shifted significantly, with daily traffic now ranging between 2,000 and 2,200 visitors. Currently, the webshop relies heavily on the sale of professional tools, with over 10 keywords ranking on the first page of Google.
Key Takeaways
Collaborating with passionate marketing experts is essential. Only dedicated professionals can invest the necessary energy and motivation, resulting in outstanding outcomes. SEO success requires attention to all components: technical, on-page, and off-site optimization.
We hope this real-world example of our work with Sualati.com provides valuable insights into the effectiveness of our marketing strategies.
If your business sells machinery or tools and seeks to improve its digital marketing, get in touch!
Contact us for expert guidance and tailored solutions.
