Performance Marketing for a Leading Luxury Furniture Brand: Extraform Case Study
Performance Marketing for Extraform – Luxury Furniture Online Strategy
Services Provided:
Social Media Management
WordPress Website Development
SEO and Google Ads
Performance Marketing
Our partner, Extraform, is a luxury furniture manufacturer with a long-standing tradition since 1986, delivering high-quality furniture worldwide. This case study shows how digital marketing can elevate traditional craftsmanship and boost global online presence.
Background
At the start of 2023, we were approached to promote luxury furniture for a family-owned company operating since 1986. Their goal was to elevate their digital marketing efforts to a professional level.
Starting Point
The company had previously experimented with various digital marketing approaches. We took over existing Facebook, Instagram, and Google Ads profiles with the target of generating 10–20 daily online inquiries.
Additionally, we developed a new WordPress website to showcase furniture craftsmanship, optimized for SEO to attract relevant traffic. To expand their international presence, we also started managing their LinkedIn profile and included YouTube and TikTok in their social media strategy.
Challenges
Working with luxury furniture required posts that conveyed timeless, high-quality craftsmanship to a discerning audience.
Content needed to resonate with a highly specific target group.
High-quality visuals had to be presented online without losing detail.
Building customer trust online was crucial for conversion.
The company recognised that online presence was increasingly important alongside traditional sales channels, but they faced challenges with effectively displaying furniture and establishing credibility with prospective clients.
Solutions
Our approach focused on creating an effective online strategy that included:
Stunning presentation of furniture products
Enhanced customer trust through consistent branding and messaging
Seamless online shopping experience
Multi-channel social media marketing to engage international audiences
By integrating WordPress SEO, Google Ads campaigns, and performance marketing techniques, we were able to optimize both engagement and conversion.
Key Outcomes
The results speak for themselves:
Increased online inquiries through targeted social media and ads
Enhanced brand perception as a premium, luxury furniture provider
Effective international reach via LinkedIn, TikTok, and YouTube campaigns
Optimized online presence with a professional, visually rich website
This collaboration demonstrates how the right marketing strategy can significantly enhance communication, engagement, and sales in the luxury furniture sector.
Conclusion
Thank you for taking the time to read our case study! We hope this real-world example provides valuable insights into the impact of strategic marketing on a luxury brand’s business growth.
If you have any questions or want to discuss how we can help your marketing efforts, get in touch with us today. We look forward to helping you achieve outstanding results.
