Performance Marketing for FC TSC: Online Strategy Case Study
FK TSC, a renowned football club in the Serbian SuperLiga, aimed to enhance its online presence and strengthen its membership programme. This case study explores how marketing intersects with the world of football.
Background
In spring 2023, FK TSC approached us with the challenge of boosting their digital visibility and increasing membership programme enrolments. We immediately began collaboration to elevate their online presence.
Starting Point
The club had previously experimented with various digital marketing strategies, but it was time to take efforts to the next level.
We took over the management of their Facebook, Instagram, and TikTok profiles, aiming to grow followers and improve audience engagement. Additionally, we developed a new WordPress website to promote the membership programme and optimise content for search engines.
Challenges
One of the main challenges was to maintain consistent follower growth and engage new fans.
FK TSC already had a solid fan base, but strategies were needed to attract new followers. Being a football club, content needed to be dynamic, relevant, and engaging to retain audience interest.
Solutions
Through strategically managed campaigns, FK TSC’s profiles reached 5 million people, while followers across all platforms tripled within a year.
Over the 12-month collaboration, an average of 1,200 new followers per week started following the club’s profiles.
Content was continually adapted, leveraging influencers and relevant football stories, ensuring that posts remained fresh and appealing to the audience.
Key Takeaways
The results demonstrate the exceptional success of the collaboration between FK TSC and our marketing agency.
By implementing the right online strategies and solutions, the club was able to communicate effectively with fans and significantly increase digital visibility.
Thank you for taking the time to read this case study!
We hope this example provides valuable insights into the effectiveness of our marketing strategies and their positive impact on business growth.
If you have any questions or would like to discuss how we can support your marketing efforts, please feel free to contact us. We look forward to helping you achieve outstanding results
