Don’t Steal, Create Your Own
Managing company platforms is not as simple as many might think. Creating unique content based on corporate goals requires careful planning and adherence to certain guidelines. If you want to engage in serious digital marketing and achieve tangible results, every step must be strategically planned.
How to Create Unique Content
The first instinct might be to search for similar topics on Google and use copy-paste to “solve” your creative writing task. While the term copywriting includes the word “copy,” this does not mean copying others’ work.
Copying someone else’s content creates a perception that you are disconnected from your own work and your digital marketing efforts. It also signals a lack of planning and strategy, which often results in poor performance and no measurable results.
True content creation is based on your corporate goals. Your content should represent your company and brand to your audience. Good content strengthens your brand and expands your reach, focusing on the right target group. It should communicate your quality, benefits, and values – all derived from your company’s information, goals, and processes.
Why Stealing Content Is Risky
Established brands, or those already operating at a high level, have systems in place to protect their content. Their posts, blogs, and other digital assets are unique. Using someone else’s content can expose you to serious risks.
On social media, copying content can lead to account suspension or blocking, which prevents you from running campaigns or posting new content.
Avoid these pitfalls. Create your own unique content. And if you’re unsure how to start, we’re here to help you craft it from scratch!
