Increasing SEO Performance: Case Study for STCable.tv
If you want to learn how we enhanced the SEO performance of a site reliant on organic traffic, this case study is for you. STCable.tv is a telecommunications company that provides a range of services and wanted to boost the visibility of their pages on Google, relying exclusively on the organic channel.
With a specific set of services and long-standing market presence, STCable.tv had previously focused solely on technical SEO, but lacked a comprehensive optimisation strategy that included all on-site SEO elements. Our collaboration began with the goal of improving search engine visibility.
Starting Point
In the summer of 2024, we began working with STCable.tv. At the time, a technical audit revealed an SEO score of just 17.5/100, with minimal visibility on search engines.
Key issues included:
Insufficient href tags, causing search engines to treat pages as “orphaned”.
Google indexing was limited to the sitemap.xml file, posing an additional challenge.
Our Approach
During the first three months, we focused on the following key actions:
Technical Optimisation
We implemented href tags across all pages to ensure proper indexing and crawlability, allowing search engines to recognise all important content.
Meta Tags and Keywords Optimisation
Basic meta tags were added to all pages, including keywords related to core services such as internet, TV, phone, and alarm systems. This improved both relevance and content clarity.
Categorisation and Navigation
We developed a navigation system connecting all important pages, eliminating “orphaned” pages and helping users find services more easily.
Results
After three months of work:
The site’s SEO score improved significantly.
Search engine visibility increased.
Organic traffic grew by 35%.
Keywords advanced by more than 20 positions in search rankings.
Key Takeaway
This case study demonstrates how proper SEO optimisation can deliver exceptional results in both visibility and site profitability.
If you want to boost your website’s search engine rankings, contact us today – we’re ready to help!
For further information, we’re always available to assist.
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