Digital Marketing Success for Apoteka Apolo
Services Provided:
Digital Marketing Strategy
Social Media Management
Content Creation
PPC Advertising (Google and Meta)
Apoteka Apolo faced the challenge of building an internal marketing team in a fast-changing digital environment. To meet their growth goals, they decided to partner with external experts to manage their digital presence end-to-end.
Starting the Collaboration
Our partnership began in Spring 2023. At the start, Apoteka Apolo had minimal social media presence and low visibility in search results. Our goal was to increase awareness and reach, targeting 100,000 monthly impressions across social platforms.
Our Approach
In the first months, we focused on key strategic areas:
Social Media Management
We took over the management of Facebook, Instagram, and TikTok profiles. Tailored strategies were developed for each platform to maximise audience engagement.
Content Creation
We produced diverse content, including:
Informative posts
Promotional videos
Seasonal campaigns
Video content was optimised for TikTok, using dynamic and engaging formats to capture attention.
PPC Advertising
We launched targeted campaigns on Google and Meta platforms, leveraging dynamic ads and product-specific promotions, aimed at key demographics.
Results
Within three months, we achieved:
Over 100,000 monthly views across social platforms
Significant increase in social media interactions
Webshop became a key sales channel
Google and Meta ad campaigns contributed to measurable sales growth
Key Takeaways
This case study highlights the importance of a flexible and tailored digital marketing strategy. The combination of creative content, precise targeting, and consistent campaigns enabled Apoteka Apolo to significantly grow its sales and strengthen brand recognition.
If you want to enhance your business’s digital presence, get in touch with us. We’re ready to help you achieve outstanding results!
📩 Contact us today to boost your online visibility and sales!
